Twenty-odd years of writing, building, and setting things on fire — in a good way.

I cut my teeth in old-school advertising agencies and TV land — writing copy, directing shoots, and chasing deadlines for broadcasters and brands most people would recognise instantly. Along the way I picked up creative director titles across three continents, wrote campaigns for the likes of Audi, Coca-Cola, Discovery, Johnnie Walker, and Bacardi, and helped a small UK travel startup go viral in 48 hours and beat Booking.com at their own game.

Somewhere in there, I went rogue. I stopped chasing agency ladders and started building things directly for the people who needed them most — small business owners, first-time entrepreneurs, and brands with big ideas and modest budgets. That's the work I care about now, and it's the whole reason Pheniks exists.

Be good. Be Grand.

Pheniks isn't a faceless hosting company. It's two decades of agency-grade creative firepower, repointed at lone-wolf entrepreneurs who deserve a website and a shop as sharp as anything the big brands get — without the big brand price tag.